I have decided that Discovery Vitality must be the best marketing tool ever!
They have got me hook, line and sinker. I have been a member of Discovery for a number of years and a few years ago I got their credit card. What a sucker!!! Little did I know at the time I would now never be able to change Medical Aids! Ok, put that more in terms of I would never WANT to change my Medical Aid.
After Mr OL and I got married I had the option of moving over to his Medical Aid. I refused! Not because I did not like the plan he was on –nope, he is on exactly the same plan as I am but because I have so much stuff linked to my Vitality and I am a GOLD member. That means CASH back, woop, woop!!! I am so gullible. Also my gym membership is linked to it, and if I moved over to his it would be cancelled.
I managed to convince him to move over to mine as a dependant. However, he is not enthusiastic about getting points as I am. He has done NOTHING this year to keep us on Gold, and it is not easy getting there yourself. They double the number of points necessary for a family as opposed to one person. I sat him down and explained it in terms of Rands and Cents and what we could save over the next year! He still thinks there must be a catch somewhere. Finally after lots and lots of convincing he did something about it. But it is still not enough. I am just hoping that in the next 13 days I somehow manage to get those extra 199 points necessary. I have 89 801 already this year and need to get to 90 000!
Please excuse me while I go buy Healthy Foods at Pick n’ Pay and try and get a few extra points that way….
If I manage to get those extra points it will mean that I am on Diamond status next year. In purely practical terms that means I get 20% off any nappies I buy at Toy’s r Us! See where I think I will be spending my money next year! If we drop down to Silver I will only get 10% off! That would suck!!!!
So – best marketing tool ever in terms of customer retention! I am impressed, even if I am the sucker that falls for it.