Posted in Ironman, Ordinarylife, Port Elizabeth, South Africa, Swimming, Training, Triathlon, weather

A lost opportunity?

Alan over at My PE has asked an interesting question.

He asked if Ironman has lost it’s public appeal.  I VEHEMENTLY denied that this is the case as the crowds supporting were larger than ever but I do agree with his answer to my comment.  More should be done to advertise our beautiful city.  Much, much more!

We have one of the most beautiful cities anywhere!  Our beaches are safe to swim at, our climate is great, we have fantastic roads to train on, we have top game farms close by and yet our tourism attractions are closing down. Why is this and who is to blame?  Is it the people that live in PE, is it the organisations that should be promoting PE, or is it just that our attractions are not in line with what tourists want when they come to a city. (FireFly – opinions would be greatly appreciated)

I agree with Alan that we have lost out on a great marketing opportunity in not getting more video footage out there.  Not making sure it was on the news (dratted Charl Schwartzel going and stealing our thunder) on every radio station and in all the national papers.

This event filled our city, now we just need to find a way to sure that these people come back, tell their friends about it and that they broadcast how fantastic the race and city was.  Everyone I know that has competed raves about the race and the city. We need more people raving about it.

I know that there are a lot of people working very hard to promote our city, but it is down to each and every individual that lives here.  We need to get the word out that this is a fantastic place to live and visit.

Crowds lined up at the start of IMSA 2011

 

Raynard Tissink, out the water after the first lap of the swim

 

Chrissie Wellington running her way to victory
Some of the supports lining the roads
One of my friends with her daughter cheering her on.

 

Crowds at the Finish Line

 

If you have a look at the photos and not just at the athletes you will see that there is HUGE crowd support.  We just need to broadcast it a bit.

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4 thoughts on “A lost opportunity?

  1. I don’t think Ironman has lost its appeal. I agree with Alan about the organisers concentrating so hard on national and international media that they forget the local media. The main problem with PE as a tourist city is a different story. PE ubfortunately is seen as a stop over and a gateway to the Garden Route. We struggle to keep tourists for here for longer because we don’t have “must see” attractions that can compete with those on the Garden Route and Cape Town. But PE is still an awesome place and those tourists and holiday makers that do discover it raves about it. Its just to get them here.

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